week #2 nobody knows my product !

April, 22nd 2012

it was a cloudy sunday morning and we still have our spirit to sell our products in UIN Sunday Market. we brought all of our products using two motorcycles and started to sell them all at 7am.

this was our second offline selling experience, i tried one new thing this week. Brochures! 

why did i think about the brochure?we'd had a lesson in our first selling the week before. we'd sold only 4 pcs of goodiebags in our first week. that were failure. even my little girl Fatima said "Papa gagal, hari ini !". that were painful but those word from Fatima kept me thinking how to sell this products massively.

i had printed the brochures the night before i went to the market. my wife and children stayed in the store, i went to the gate and gave the brochures to everyone passed in front of me. Many sellers give their brochures without saying anything, simply just give and let the people pass them. Triggered by hiden store and new products, i put a little difference in my "brochuring activity", i put a smile and and told the people where my store is.

"Silahkan Bu, toko kami di dekat parkiran motor". Some people asked me a question "Apa ini pak?", then i had a chance to explain them about my product. "Ini tas anak dengan lebih dari 50 jenis gambar kartun, jika ibu minat, silahkan lihat sample barangnya di toko kami. Di sana ada tim saya yang siap membantu".

those were the words i used to say to explain the people about my store and products.

0830 AM, we were about to close our store and calculated today's selling result. count, count and count !!we did it !! we sold 6 pcs of goodiebags!! not to many???? well at least we had attracted 2 more customers to buy our products!

i kept thinking, why it was not significant result we got?!then i had excuses in my mind "mungkin orang belum tahu produknya, mungkin karena toko kita yang terlalu terpencil sehingga brosur tidak menunjukkan kekuatannya menarik pengunjung. tapi setidaknya, kita berhasil menjual 6 pcs goodiebags hari ini".

we went home and took a rest.

"bipbip" an sms got in to my cellphone. it was asking about my products! a reseller candidate seemed to be interested in my products. i was really happy so that i did some chit chat with her and deal for one dozens of goodiebags!! yey, i added one new reseller!!

i brought 13 pcs of goodiebags to this new reseller and finished the transaction at the same day!!so, it was not totally failure, sometimes we have to be patient and let the brochure take its role.

agbtopmarketer

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