Friday, 25 May 2012

Linchpin

Have you ever thought about to be a boss?! a director or an owner of a company?!

Linchpin is one of Seth Godin's book. I brought it couple weeks ago in Gramedia Cinere. Yup, i am trying to increase my reading interest. I bought three books to read but i have just completed reading one of them. Linchpin is the second one. I am in the middle of it now.

If you have ever dreamed about to be a boss or the one who's indispensable, the one who is really needed by a company, then you are dreaming a "linchpin".

Dalam bahasa Indonesia, "linchpin" berarti "pasak pada As roda". Pasak dalam setiap konstruksi merupakan hal yang penting. Bahkan coba anda bayangkan jika sebuah rumah pasaknya tiba-tiba runtuh???that's linchpin!

Persons with linchpin attitude will not easily be replaced. This book tells you how to become a linchpin in any way. Linchpin is an attitude. Godin relates linchpin with art. To become a linchpin you must have your own taste, your own way, your own style, a brilliant one. Art is not only painting, drawing, music, and other "art" terminologies in your mind. Art is something unique, that is why Apple's products are more expensive compared to another ones.

Godin also motivates us to become a linchpin with his vocal writing style in this book. He urges us to change our mindset, not to be afraid to become a linchpin, to become different. The most extreme idea i have found in this book is about resume.

Di dunia yang ada saat ini, untuk membuat lamaran kerja, kita kerap membutuhkan sebuah resume, curiculum vitae baik online maupun offline. Di mana-mana, perusahaan umumnya membaca resume kita terlebih dahulu sebelum akhirnya memanggil kita untuk mengikuti test atau wawancara. Resume atau curiculum vitae merupakan syarat penting bagi seorang pelamar kerja. Bahkan ada kursus yang dikhususkan untuk membuat sebuah resume yang baik.

But Godin has a contradictory idea here. According to him, CV is not needed for a linchpin. If you are a linchpin, you just need to master your expertise and show the world you can!. Jadi sebagai contoh,  jika anda adalah seorang teknisi, kuasailah keahlian tersebut dan berikan totalitas anda di dalamnya. Manakala ada seorang pelanggan membawa TV  nya yang rusak, anda berikan dia senyuman dan katakan "Selamat siang, mari saya bantu bawakan dan silahkan duduk", dan pelanggan itupun duduk. Anda sebagai teknisi servis membawakannya satu gelas minuman kemasan seraya berkata "Silahkan, anda pasti haus sekali", anda tawarkan minum padanya. Dan tanpa anda minta, pelanggan itu akan menceritakan bahwa TV nya rusak lengkap dengan keluhan detail pada tampilan layarnya.

Anda kemudian tetap tersenyum dan berikan kemahiran anda di dalamnya and "Puffff!!". Selesai!

You are master technician!you can fix it with just one or two click. But linchpin is not only fixing the TV, linchpin will give total services to the customers. Linchpin will give you smile, personal touch, something different that will make you tell everyone about its quality.

So, everyone who's going to fix their broken TV will come to the lincpin without any doubt. So, according to this book, linchpins work with their heart. They won't follow the rules if it will trap them into something not creative, something common, something that is not amazing.

Jadi, seorang linchpin adalah seorang yang sulit untuk digantikan karena memang mereka memiliki keunikan dan kecerdasan luar biasa dibandingkan dengan orang-orang lainnya. Mereka bukanlah mur dan baut dalam lini produksi yang dapat diganti dengan mudah. Mereka adalah seniman yang mendedikasikan dirinya untuk pekerjaan dengan segenap kecerdasan dan hatinya.

Tidak akan mudah bagi anda untuk mengganti peran seorang linchpin.

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