Wednesday, 16 May 2012

Brochuring is Simple (Starting)

SALES RESULTS
i had started "brochuring" since my 2nd week of selling goodiebags. it was triggered by negative sales result we had on our first week. there's nothing new about brochure.  i am sure that  you have known this marketing tool since you were born, maybe :)

but sometimes we're just too lazy to create a good brochure and spread them to our customer candidates. or else we don't have any idea on how to make a good brochure, we don't know where to spread them. think!

SIMPLE
you don't have to be a photoshop expert to create great brochure. just use your imagination, play some words and colors. that are some tips from me to create your first eye catching brochure. remember the words : imagination, words and colors.

Below are my steps to create my first brochure :
  • ask your self about what you are selling?! then it will become your product's name. 
    • i sell goodiebags
  • is it an old or new product? it will strengthen your product position. 
    • it's a new product because i have never seen it before in neighbourhood
  • what's your product's excellence? is it tough? hand made? export quality?
    • it's cartoons character in it
  • put some pictures of your products. the best pictures you have!
    • sure, i have many pictures of my products
  • who's gonna be your target? is it spesific or general person?!
    • i targeted general customers and resellers
    • so i put some words like "PELUANG USAHA" that will be so interesting for anyone who's business sense.
  • put your contact!! don't forget this...don't you ever forget this. and make sure you have put the right number so that everybody in the world can catch you via the contact numbers.
    • i put my cellphone and bbm contact
  • and the last but not the least, if you have special discount or promo, put that promo on the top of the brochure.
    • discount is always good for customers, make sure they know you have that program.
 to be continued insyaAllah......

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