i am basicly a technical guy who deals with technical projects and electronic telco equipments. but two weeks ago i went to book store and bought three non technical books and one of them is about marketing.
the book titled with "Bisnis Pasti Sukses dengan Creative Marketing" is written by Andrew Griffiths an author form Australia. it has 324 pages and quiet interesting for me, a new retail learning marketer. it talks about marketing of course. i like this book because it straight to the points with exact examples. one of its topic is about brochures, a marketing method that i tried to use it in my second week of selling goodiebags in UIN sunday market.
another good marketing strategy told in this book is about your customer. treat them as a human, give them smile, your best smile and don't forget them. i practice this strategy with sending short messages to my resellers. i have about 10 resellers now and i want them to be good sellers who can sell thousand goodiebags.
i send them short messages about how to increase their selling revenue. i read this book and share a point to my resellers. here's the example of my short message
"Dear Resellers, brosur adalah alat marketing yang cukup ampuh untuk meningkatkan penjualan. Sudahkah anda membuat brosur yang cantik dan memikat?"
"Dear Resellers, salah satu tips sukses pemasaran adalah dengan panggilan lanjutan. Jangan lupakan pelanggan anda, hubungi mereka segera setelah mereka membeli dari anda."
i am not sure they will do both suggestions above, but i ve done my job as a goodiebags distributor and at least, if they need marketing strategy, i will be glad to become their marketing advisor.
agbtopmarketer
www.tokopedia.com/topmarket
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